Why DACX

Why Human-Centric Customer Experience is important for you?

Yes, there is extensive applied business research showcasing the positive impact of a Human-Centric Customer Experience (CX) on sales effectiveness.

While our product was co-created with our initial users, we also place significant importance on referencing studies and research conducted by world-leading advisory and market trend monitoring firms.

Product and service innovation have never been more centered on the impact of how companies like yours are perceived by their end-customers.

  • Limited customer insights
  • Ineffective sales enablement
  • Data access challenges
  • Customer Experience Focus
  • Long-term relationships
  • Data market growth and regulations
  • Limited customer insights
  • Ineffective sales enablement
  • Data access challenges
  • Customer Experience Focus
  • Long-term relationships
  • Data market growth and regulations

Increased Customer Loyalty and Retention

Harvard Business Review

Research has shown that when customers feel understood and valued on a personal level, they are more likely to remain loyal to a brand and continue making purchases.

A human-centric approach fosters a sense of trust and long-term engagement, reducing customer churn and enhancing overall revenue.

Enhanced Cross-Selling and Upselling

McKinsey & Company

Personalized interactions allow sales representatives to better understand customers' needs and preferences.

This understanding facilitates more effective cross-selling and upselling, as recommendations can be tailored to individual customers, resulting in increased sales per transaction.

Positive Word of Mouth

Nielsen

When customers have positive, personalized experiences, they are more likely to share their experiences with others.

Word-of-mouth referrals driven by exceptional human-centric CX can bring in new customers and contribute to revenue growth.

Better Relationship Building

Forrester

Sales success is built on relationships. A focus on understanding and addressing customers' unique needs and concerns helps sales teams build stronger connections.

These relationships can lead to repeat business, referrals, and larger deals over time.

Reduced Sales Cycle Length

Accenture

A personalized, human-centric approach can expedite the sales process. By understanding customers' pain points and tailoring solutions to their needs, sales teams can reduce the time it takes to move a prospect through the sales funnel.

Higher Customer Lifetime Value (CLV)

Deloitte

Satisfied customers who feel understood and valued are more likely to continue doing business with a company over the long term. This leads to higher CLV, as customers continue to make purchases and potentially engage in more premium offerings.

Ready to turn theory into action?

While we're enthusiasts of theory, our true passion lies in putting ideas into action. That's why we've developed this solution, and we're excited about the opportunity to collaborate and create value together, continuously improving our product in the years ahead.

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